Reported by Bangkok Post on Monday (01/01/2012), this step is performed according to Lee to be more advanced than its competitors amid the global economic slowdown. In a New Year's speech to his employees, he said the existing business will experience stagnation in growth and start-up will provide the best opportunities even though they will feel increasingly competitive during the downturn.
"The future lies in Samsung's new business, new products and new technologies," said Lee, who also stressed the need to increase investment and employment, and also focuses on export activities.
Samsung is currently the world's largest technology company, with revenues and tough competition with Apple in the smartphone market is growing rapidly. In addition Samsung is also a leading memory chip maker in the world, and also makes a wide range of products from semiconductors, TVs and mobile gadgets.
"We must change our corporate culture, in a more open, flexible and innovative. We just have to think about something new, "said Lee.